The sea was angry that day my Friend!

As we watched from above, we were shocked when 3 surfers disappeared from view….
Fortunately they were strong, seasoned surfers, and fought their way back to their boards

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. “The Old Man in the Sea”, or perhaps “Moby Dick”.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There’s every chance your competitors will wish they’d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised.

Long copy or short? – You decide

I guess I’m a marketer, you probably don’t even believe in body copy. Let alone long body copy. Well, truth is, who‘s to blame you? Fact is, too much long body copy is dotted with such indulgent little phrases like “truth is”, “fact is”, and “who’s to blame you”. Trust me, I guarantee, with “hand over heart”, that I’ll just give it to you , The way that it is!

For us, the skies will be blue, the birds will sing, and why not? You”ll be pondering the bigger questions for your audience. We’ve done it all before, so why not let us give you the benefit of our experience, the knowledge attained from literally hundreds of successful productions

But you will know why, won‘t you? You will have given her husband a chance to immortalize himself in print, writing some of the most persuasive prose on behalf of a truly enlightened purveyor of widgets. And so, while your dedicated reader, enslaved to each mellifluous paragraph, clutches his newspaper with increasing interest and intention to purchase, you can count all your increased profits and take pots of money to your bank. Sadly, this is not the real copy for this entry. But it could well be. All you have to do is look at the account executive sitting across your desk (the fellow with the lugubrious face and the calf-like eyes), and say ”Yes! Yes! Yes!“ And anything you want, body copy, dinners, women, will be yours. Couldn’t be fairer than that, could we?